My brother Jon and I carried out our annual pre-Passover seder ritual this year of visiting Giuseppi's in Rockville Town Center. To say we are fanatical about our favorite DC area shop is an understatement. When I visited my brother while he was living in Tel Aviv in the late '90s, the last stop before the flight was to pick up a pie for him. I arrived late at night, and with a cool breeze flowing through his second floor walkup, we devoured that pie.
Giuseppi's ironically is run by a Jewish family from Pittsburgh. The owner worked in the original shop while in high school. The owner loved him so much he gave him his recipe, with special dispensation to use it in his own shop some day.
Twenty-three years after opening Giuseppi's in Rockville, it's still going strong. At lunch on Friday, police officers, families and business men and women flowed through like friends and family, greeted by mom Sue and brothers Scott & Eric. The pizza and customer service are personal. So are the relationships they've developed with staff. They have a culture of warmth, teamwork and excellence. But don't take my word for it. Check out the reviews on Yelp and TripAdvisor.
We all have favorite neighborhood spots or retailers like this. And if we're in the service business, as are most consultants, the best clients become confidantes too. The clients I've learned the most from and accomplished much with over the years are people I consider partners, in a sense. When we intrinsically know and can share our painpoints, roadblocks, internal politics, and team dynamics, both sides win. There will always be ups and downs, but at the end of the day, we know we have each other's backs, and we'll follow each other throughout our careers.
It is a cliche to say that client work is relationship driven. But it's also true. Thanks Giuseppi's for another great lunch that brought my brother and I together around a table. See you soon, even if you are Pittsburgh Penguins fans.