From campaigns on Fortune 50 mergers, to managing coalitions in the U.S. and Europe, to supporting winning U.S. Supreme Court cases, we have experience running the most complicated and high-stakes projects. We also have extensive experience supporting non-profits, trade groups, and film and TV projects.
Case study: AMD & Mubadala announce creation of globalfoundries
Overview: Hammer played a key role in a team advising AMD on its announcement and subsequent required U.S. goverment review of its proposed joint venture with Abu Dhabi-based Advanced Technology Investment Company (ATIC) in 2009 to create GLOBALFOUNDRIES.
Role: Silicon Valley-based AMD partnered with ATIC, now Mubadala, to form GLOBALFOUNDRIES in March 2009. The deal was approved by the U.S. executive branch Committee on Foreign Investment in the US (CFIUS), which reviews acquisitions of critical infrastructure by entities based outside the U.S. For close to a year, Ben Hammer worked on a team of consultants that advised AMD's general counsel, executive team and lead outside counsel to prepare for the rollout to the U.S., New York state, Albany, NY and international governments, employees, Wall Street analysts, and third-party academics, think tanks, and other experts. Hammer contributed to strategic planning, research, messaging, and creation of supporting materials prior to the rollout, and coordinated press outreach in D.C., New York, Texas, California and other key domestic markets, as well as with leading international outlets.
Results: The deal was well-received by the press and analysts, and was concluded following a U.S. government review.
Similar Engagements: Hammer has performed similar roles for Amerilink, Illumina and several other U.S. firms with interests in foreign investment deals in critical U.S. infrastructure.
Case study: SUPREME COURT decision protecting copyrights of U.S. broadcast networks
Overview: Hammer led the outreach and messaging to press around the U.S. broadcast companies' Supreme Court victory in 2014 over Aereo in a case focused on copyrights and the impact of innovation on broadcasters, content creators and startup technology companies.
Role: In the runup to the oral arguments and later decision by the Supreme Court, Hammer organized and led more than 50 briefings of reporters by former Solicitor General Paul Clement, and former Acting Solicitor General Neal Katyal. Most press coverage and interviews of Aereo's founder and CEO tilted toward a legal victory by Aereo many months ahead of the case. Working with the team at the Glover Park Group, leading law firms, and the General Counsels of the largest U.S. broadcast networks, Hammer executed a strategic, targeted campaign to brief the most influential reporters covering law, politics, TV, music, movies and entertainment, and technology, venture capital and business across the U.S., including in D.C., New York, Los Angeles and other major markets. By the time the Supreme Court handed down its decision, more of the press reports were delivering balanced reporting that noted the central role of copyright protections in the U.S. Constitution; the shortcomings of Aereo's legal and technological arguments; and the wider importance of the case to legal streaming video services such as Apple's iTunes and Apple TV, Netflix, Hulu and other legal services.
Results: Press coverage and other commentary by third-party experts carried more of the arguments, messaging and facts put forth by the broadcast networks' top legal talent, and also explained the Supreme Court's questions, amicus briefs, and ultimate decision within the context provided by legal counsel.
Similar Engagements: Hammer worked on behalf of clients interested in Google's acquisitions of DoubleClick, ITA Software, pursuit of a deal with Yahoo!, and Sprint's pursuit of a deal with T-Mobile to explain the technology, business and legal and regulatory arguments that regulators and policymakers would cite in their decisions and comments on these deals.